Director has worked with Madonna and Lady Gaga in the past.
By Jocelyn Vena
"Dance, dance, and more dance," she tweeted Monday about working with the veteran music-video director. "Getting ready to shoot the video for HIAM this week with Jonas Akerlund. Super excited!"
Åkerlund has directed a number of controversial videos over the course of his two-decade career. The Swedish auteur achieved mainstream success when he joined forces with Madonna to direct her video for "Ray of Light" in 1998. The duo reunited in 2000 for "Music," starring then up-and-coming comedian Sacha Baron Cohen, and they courted controversy in 2003 with Madonna's dark "American Life" clip.
He later worked with Madge on "Jump" in 2006 and "Celebration" in 2009. He also directed Madonna in the 2006 documentary "I'm Going to Tell You a Secret," which chronicled Madonna's experiences during her Re-Invention World Tour.
Åkerlund hooked up with Gaga in 2009 for her cinematic "Paparazzi" clip, which starred "True Blood" star Alexander Skarsgård, but the duo stepped up their game in 2010 with Gaga's over-the-top "Telephone" video, which featured a prison break, a mass murder and "Thelma & Louise" undertones.
Prior to working with pop queens like Spears, Gaga and Madonna, Åkerlund made headlines and gained quite a reputation as a provocateur making videos for Moby's "James Bond Theme" and the Prodigy's "Smack My Bitch Up." Åkerlund's other big videos include Metallica's "Turn the Page," U2's "Walk On," Christina Aguilera's "Beautiful" and Pink's "Sober."
While details are scant as to what the "Hold It Against Me" video will look like, it's being reported that the costuming will be done by Falguni & Shane Peacock, who have worked with Katy Perry, Fergie and Cheryl Cole. They will be working on Indian-inspired costumes, according to Brit fan site BreatheHeavy.com.
"Britney's manager contacted us and we exchanged some e-mails with her about style and fashion. We sent sketches of our models to Britney and she chose the ones she liked the most," Falguni told the site. "Britney wanted to experiment with our style. She will be seen wearing a long black dress with pink and red detailing."
In other Spears news, not only should fans be excited for the video, but "Hold It Against Me" producer Dr. Luke also teased fans about the singer's second single. "Britney's 2nd single gonna be fire!!!!!!" he tweeted. "Watch out!!!!!!"
What are you expecting from Britney's new video? Let us know in the comments!Related Artists